The Distribution ChainPrior to the introduction ofdirect fulfillment, where every ABO deals directly with the company, ABOs would purchase their products from their sponsor, who would purchase them from their sponsor and so on up until the firstDirect Distributor, who would deal directly with Amway. The Direct would receive the total volume rebate back from Amway corporation and would then be responsible for distributing the volume rebates earned to theirfrontlinedistributors who would do the same for theirfrontlineand so on. Today, most ABOs let Amway handle these logistics, ordering products directly from Amway and Amway calculating and distributing the rebates as necessary. In the FTC's investigation of Amway in the 1970's, it was reported that about half of all distributors were within 3"levels" of Amway, more than 70% where within 4 levels and 99% within 8 levels, which is comparableto traditional distribution chains.Rebate ScaleNorth American Rebate ScalePVRebate (% of BV)7,500+25%6,00023%4,00021%2,50018%1,50015%1,00012%6009%3006%1003%Australia/New Zealand Rebate ScalePVRebate (% of BV)7,500+21%5,00018%3,25015%2,50012%1,0009%4006%1003%Malaysia/Brunei/Singapore Rebate ScalePVRebate (% of BV)12,500+21%7,50018%4,50015%3,00012%1,7509%9006%2503%United Kingdom, ROI, and IndiaPVRebate (% of BV)10,000+21%7,00018%4,00015%2,40012%1,2009%6006%IndiaPVRebate (% of BV)10,000+21%7,00018%4,00015%2,00012%1,0009%3006%JapanPVRebate (% of BV)1,000,00021%600,00018%360,00015%180,00012%90,0009%30,0006%10,0003%MexicoPVRebate (% of BV)10,000+21%7,00018%4,00015%2,40012%1,2009%Other MarketsPVRebate (% of BV)10,000+21%7,00018%4,00015%2,40012%1,2009%6006%2003%Leadership bonuses4% leadership bonusIn traditional distribution there can come a point where one of your wholesale customers is purchasing so much volume than they'd be better of dealing directly with the wholesaler or manufacturer themselves. At this point you wouldgenerally lose them as a customer, and thus lose the associated profit. By contrast, Amway incentivises people help their downline reach this point. Historically, when a downline reached the top of the volume rebate scale, they would"break away" from their sponsoring distributor and begin dealing directly with Amway - become a"direct distributor". Rather than the sponsoring IBO losing income however, Amway would continue topay them a 4% leadership bonus onthe volume of sales generated by the "break-away" group. Even though today all IBOs may deal directly with Amway, the same principle applies. To qualify for the full 4% bonus, an upline IBO needs to have a certain amount of volumeoutside of the breakaway leg (typically set around the 12%-15% volume level) or at least 2 breakaway legs. If an IBO does not have this qualifying volume than some or all of the bonus will be passed upline to the first IBO who qualifies.Ruby bonusDepth bonusPearl bonusEmerald bonusDiamond bonusDiamond Plus bonusesFAA pointsHigher Awards and Incentives